I started ARC Publishing because I got angry. Not the polished, mission-statement kind of angry you read about on company "About" pages; the real kind, watching author after author hand over their money, their rights, and sometimes their royalties to a publisher who gave them almost nothing worth having in return.

Most book marketing advice tells you what to do: post on social media, build an email list, send press releases. Almost none of it tells you when and timing your launch strategically around what's already capturing your audience's attention can do more for your book than another month of posting.

Most authors treat Ebook formatting as a checkbox—something to get through so the book is technically available. But a handful of formatting choices most writers never think about can quietly give your book a real edge over the competition, before a reader even reaches chapter one.